The Olympus Pen was a popular, small rangefinder camera back in the 60s, when the other photographic choices were "complicated and expensive" and "plastic and cheap". Nice gear, but I don't recall them ever attaining the level of cultural status this ad retroactively conveys upon them.
The ad campaign is for the new Olympus Pen Digital. At $900 and up, those memories are going to be pretty damn precious, indeed.
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